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POWER. PRESENCE. HERITAGE — IN EVERY SPRAY. A true warrior doesn’t walk into a room. He takes it. Viking Fabric Spray turns any space—home, car, or clothing—into a fortress of bold, long-lasting scent inspired by Norse legend. CHOOSE YOUR LEGACY Viking Storm – Bold, electric, impossible to ignore. Valhalla’s Gates...

Regular price £20.00 GBP Sale price from £18.00 GBP

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CARBON X | HEATED BEARD STRAIGHTENER BRUSH

Take control of your beard with the Carbon X 3-in-1 Heated Beard Straightener Brush. Designed to tame, smooth, and style with ease, it delivers a cleaner, sharper look in minutes. This upgraded version improves on our original in every way, giving you a more powerful, refined, and reliable styling tool...

Regular price £145.43 GBP Sale price from £89.00 GBP

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Cologne Oil Sample Kit

Explore a world of scents with our Cologne Oil Sample Kit, a curated collection of our most captivating fragrances: Asgardian Secret, Viking Storm, Alfheim Forest, Vanir's Wisdom, and Aesir's Triumph. Crafted for depth and longevity, our oil-based colognes are 6 times more concentrated than traditional options, offering 24 hours of...

Regular price £83.82 GBP Sale price £55.00 GBP

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The Origin Kit

Get ready to grow a phenomenal beard The Origin Kit contains everything you need to grow a beard that even Odin himself would be envious of. Each of the products in this kit has been carefully selected to synergistically work together to promote rapid healthy beard growth. Helps promote a...

Regular price £169.63 GBP Sale price from £101.24 GBP

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Radiance Beard Wash and Conditioner Bundle

Experience next-level clean and hydration for your beard with this expertly crafted wash and conditioner bundle. Deep Cleansing: Removes dirt, oil, and buildup—no dryness, just freshness Intense Hydration: Keeps your beard and skin soft and comfortable all day Effortless Manageability: Smooths, detangles, and tames frizz for easy styling Premium Formula:...

Regular price £33.94 GBP Sale price from £29.99 GBP

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Beard Pen and Hair Concealer Bundle

INSTANT COVERAGE. UNDETECTABLE. BUILT TO LAST. A weak, patchy hairline kills your confidence before you even speak. Thinning beard spots? They steal presence. The Baldr’s Arrow Bundle delivers instant, natural-looking coverage that blends seamlessly and holds strong all day. WHY IT WINS Instant Fullness – No waiting, no guesswork. Get...

Regular price £19.44 GBP Sale price £17.99 GBP

Concentrated Cologne - Beast

POWER. DOMINANCE. CONFIDENCE. BOTTLED. This isn't just cologne—it's raw, unfiltered power. Our scientists accidentally infused it with the Essence of Beast, creating a scent that commands respect and demands attention. Inspired by Eddie Hall himself, this fragrance isn't for the faint-hearted—it's for men who dominate their world. THE SCENT OF...

£48.00 GBP

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Varangian Trimmer

BEARD. BODY. BALLS. NO COMPROMISE. No gimmicks, no marketing fluff—just precision trimming that gets the job done. Whether it’s your beard, chest, or below the belt, this trimmer handles it all with zero nicks, zero BS. WHY IT WINS Titanium Blade – Cuts clean, stays sharp, built for power. Varangian...

Regular price £114.10 GBP Sale price £85.82 GBP

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Thor's Gift Set

Turn his beard game up to legendary this holiday season. Thor's Gift Set has everything he needs to transform from "nice beard" to "jaw-dropping masterpiece." All infused with your choice of the signature scent that makes him feel invincible. Whether he's starting his beard journey or perfecting a masterpiece, this...

Regular price £138.83 GBP Sale price from £104.12 GBP

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The Mountain Bundle

Built for a beard as powerful as Hafthor Bjornsson himself. This complete grooming arsenal—featuring Day Oil, Night Oil, Balm, Wash, and Conditioner—delivers unmatched strength, hydration, and control. Train like Thor. Beard like The Mountain.

Regular price £119.12 GBP Sale price £94.99 GBP

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Volumizing Powder

Instant Lift. Zero Weight. Maximum Control. The Beard Struggle Volumizing Powder gives you explosive lift and natural texture in seconds — without shine, grease, or heaviness. Just a clean matte finish and effortless control. Why You’ll Love It✔ Instant Root Lift – Adds visible volume in seconds✔ Matte Finish –...

Regular price £26.99 GBP Sale price £16.99 GBP