This handmade solid 925 sterling silver ring features a Norse-inspired helm of awe design that is bold and masculine but decidedly modernized with clean lines. A worthy accessory to conquer any day of the week!
No exchanges or returns on rings.
12 SCENTS. 12 FLAMES. 12 LEGENDS. These aren’t your grandma’s candles. We took 12 of our boldest, most legendary scents and packed them into pure soy wax with natural cotton wicks—delivering a clean, powerful burn that lasts 10 hours per candle. No paraffin. No silicones. Just Viking-approved dominance in every...
Vikings Odyssey Vikings Odyssey, with a masculine twist, presents a bold and exotic fragrance that captures the spirit of a tropical adventure. Top Notes: Coconut: Introduces a robust, toasted coconut scent that sets a bold and exotic tone, reminiscent of sun-drenched tropical shores. Vanilla Bean: Offers a deep and smoky...
Channel the indomitable spirit of legendary sovereigns with our King's Fury Concentrated Cologne Oil. This potent elixir is a distillation of courage and leadership, encapsulating the essence of vibrant bergamot and zesty cedrat, cutting through the air like a sword through battle. Entwined with the raw power of amber and...
The Brand Viking crest represents our togetherness and our battle to defend our brotherhood. This snapback make you an official part of The Beard Struggle Viking brotherhood.
Great Quality
Green under brim (not seen in images)
Official Brand Viking Snapback
Elevate your beard game with our solid brass large beard ring, featuring the iconic Thor Hammer Rune and our brand logo. Inspired by Norse mythology, where Thor, the god of thunder, wields his lightning-powered hammer, Mjölnir, this ring pays homage to Viking tradition. Vikings adorned their beards with rings both...
TAME. STYLE. DOMINATE. A wild, unruly beard kills your presence. Frizz, flyaways, and uneven texture? That’s amateur hour. The Carbon X 3-in-1 Heated Beard Straightener is built for men who take their beard seriously—effortless styling, instant results, and all-day control. WHY IT WINS Upgraded Heating Technology – Faster, smoother styling...
Regular price£143.99 GBPSale price
from £85.00 GBP
BOLD SCENT. ZERO COMPROMISES. Weak colognes fade fast. Ours doesn’t. 6X more concentrated than traditional sprays, this formula delivers unmatched longevity—so you stay undeniable all day and night. WHY IT WINS Up to 24 Hours Wear Time – Long-lasting scent, zero reapplications. 6X More Concentrated – A little goes a...
Looking to achieve the perfect beard and keep it looking its best? STRAIGHTEN - Ceramic heating plates evenly distribute heat across the entire surface, ensuring that your beard is left straight and curl-free VOLUMIZE - The only beard brush on the market to include a beard volumizer. The volumizer is...
Standing like a victorious Viking warrior on the included Mag X™ quick connect charging base, Carbon X is ready to go to battle against curly, creased & unruly beard hairs at a moment’s notice.
Away from home? The Mag X™ quick connect USB charging cable is perfect for charging your Carbon X on those long voyages at sea.†
Get up to 40 minutes of continuous straightening power!
Why Choose the Voyager Sample Pack? 🌿 9 unique oils made with argan and jojoba for ultimate hydration. 🌞 Protects against UV rays and prevents dandruff. 🛡️ Ideal for sensitive skin with natural ingredients. For a limited time, enjoy a FREE Savage Brush (a £12 value) with your purchase, the...
The Black Rain scented candle is perfect for creating a relaxing and atmospheric ambiance in any room. Made with a blend of waxes and oils, the candle releases a delicate Black Rain scent when burned. The bamboo lid helps to keep the candle fragrance contained, making it perfect for use...
One large beard ring in solid brass with the Thor Hammer Rune and our brand logo. In Norse mythology, Thor is the god of thunder and his hammer (called Mjölnir) has the power of lightning. Vikings have been wearing rings in their beard for years, whether for decorative reasons or...
Unleash the captivating aromas of the ancient North with our Signature Scented Air Fresheners Collection. Consisting of eight unique scents, each air freshener carries its own tale, invigorating your senses and transforming your environment into realms of mythology and valor.
Introducing the ultimate symbol of strength and unwavering loyalty: the Shield Tag, exclusively designed for the elite warriors of the Brand Vikings! A masterpiece forged in the fires of our unyielding passion, this remarkable accessory is more than just a dog tag—it's a testament to the indomitable spirit that courses...
Born to Conquer Tee: Only 87 Exist! On the back, a powerful depiction of Thor, the Norse god of thunder, stands majestically, gripping three swords that symbolize strength, courage, and victory. This striking image is inspired by the iconic monument in Norway, reflecting a blend of historical grandeur and mythological...
The Black Friday Bundle is the perfect way to get a luxurious, healthy beard. This is a limited-edition bundle only available during Black Friday up to 60% off! This bundle includes:✔ Beard Balm, Beard Wax ✔ Beard Wash, Beard Conditioner✔ Night Elixir & Day Liquid Tonic Beard OilThe gentle formula promotes healthy growth,...
Regular price£109.97 GBPSale price
from £87.97 GBP
Step into the ring with unmatched ferocity in the Berserker Boxing Club Tee. Designed for those who fight with heart and intensity, this shirt exudes power and determination. The premium fabric ensures comfort during your toughest training sessions, while the bold design pays homage to the fearless spirit of the...
Unleash Your Inner Viking Style! 🔥 Limited Edition - Exclusive for Brand Viking Insiders 🔥 Embrace the strength and individuality of the Viking spirit with our BV Apparel Bundle, a collection carefully curated for the true warriors of the Brand Viking Insiders community. This exclusive bundle is a celebration of...
START YOUR DAY WITH A BEARD THAT LOOKS AND FEELS ITS BEST. A dry, frizzy beard kills your look and your confidence. Beard & Scruff Cream is built to hydrate, control, and style in one easy step—no grease, no buildup, just results. WHY IT WINS Frizz Control & Styling –...
Embrace the power of Viking: the premier wax designed for the bold and stylish man. Maintain your look with an all-natural formula that provides unbeatable hold. and a sleek finish. Crafted to tame even the wildest hairs, this product is enriched with nourishing ingredients like lanolin, shea butter, and beeswax....
YOU NEED THE COMPLETE BEAST BODY BUNDLE Smelling average is a choice. Real men radiate power, presence, and dominance. The Beast Body Bundle isn’t just personal care—it’s a statement of authority. A scent so powerful, it should be illegal. WHAT’S INSIDE? Beast Marauder Deodorant (NEW FORMULA) – 48-hour defense against...
TAME. STYLE. CONQUER. A weak, lifeless beard has no place on a man built for greatness. Infused with Eddie Hall’s Essence of Beast, this premium beard cream delivers deep hydration, effortless styling, and unbeatable control. WHY IT WINS Tames & Styles – Locks in shape without stiffness or grease. Deep...
THE FIRST STEP TO A SUPERIOR SHAVE Kraki knew victory required strategy and preparation. The same goes for your beard. A rough, irritated shave isn’t a sign of toughness—it’s a failure to prepare. Our luxurious pre-shave oil blend softens both skin and beard, preventing razor burn, irritation, and ingrown hairs....
PATCHY BEARD? WEAK GROWTH? YOU’RE NOT OUT OF OPTIONS. Most men assume a thin, uneven beard is genetic. That’s false. Your follicles aren’t dead—they’re dormant. The Voxtr Micro-Derma Beard Roller is engineered to stimulate them, boost circulation, and maximize nutrient absorption for thicker, fuller, stronger growth. WHY IT WORKS Beard...
HYDRATE. PROTECT. DOMINATE THE DAY. Your beard faces dust, dryness, and daily damage. Ignoring the skin underneath? That’s where weak beards start. The Day Liquid Beard Tonic is built to moisturize, protect, and strengthen, keeping your beard soft, healthy, and resilient—all day long. WHY IT WORKS All-Day Moisture – Deep...
Elevate your grooming game with our Viking-inspired Beard and Mustache Wax.Designed for the modern man who values his appearance and seeks mastery over his beard. Crafted with natural ingredients like lanolin, shea butter, and essential oils, our wax offers medium to high hold for all-day style endurance.Make your beard a...
Dare to defy dirt, grime & aging with this detoxifying clay cleansing bar. When to use: 1-2x per day in the morning and/or evening, every day How to use: Use like regular bar soap but for your face! With the bar in hand, use lukewarm water to wet the cleansing...
Vikings had no time to waste at the barber, and Kraki was no exception. He was too busy making a legend out of himself. Now, we're not saying you'll become a legend if you use this beard shaper... but you'll definitely have enough time to work on it. The best...
The F*** PTSD tee is an awesome way to bring awareness, support, and understanding to men who are struggling with mental health. It's perfect because it starts a conversation about what they're going through - no matter how difficult or scary!As symbolized by the many Vikings making up the whole...
For the man who is perfecting his day and night routine. Contains: Rise: Day Moisturizing Cream Defy: Clay Cleansing Bar Crash: Night Moisturizing Cream FREE: Face Scrubber FREE: Microfiber Towel Whether you are getting ready to conquer the day ahead or rest and rejuvenate, these moisturizers will work their magic...
Enhance your beard care routine with our all-encompassing kit, meticulously crafted to meet every need of your grooming journey. This premium collection includes: Beard Balm: Our specially formulated balm tames and styles your beard, providing a medium hold with a natural, non-greasy finish. Beard Butter: Infused with nourishing ingredients, our...
Tame your beard with the Havamal 3-in-1 Heated Beard Straightening Tool, transforming grooming for any facial hair style. Achieve a sleek, polished look with ceramic plates for even heating, ionic technology to smooth frizz, and a unique volumizer for added fullness. It features three heat settings (160, 180, 200C) tailored...
Just hang this air freshener in your car and feel the refreshing smell of Mjölnir Strike. It's made with high-quality density sponge paper, perfect for any area!
FREE with orders over $50 USD.
TOUGH ON ODOR. GENTLE ON SKIN. ZERO COMPROMISES. Most deodorants pump your body full of aluminum and toxins while barely keeping up with your day. Marauder’s Defense is built differently—100% organic, infused with charcoal, and engineered for all-day protection. WHY IT WINS Long-Lasting Freshness – Natural formula fights odor all...
Achieve greatness and claim your reward! Spend $100 and receive the Mjolnir Fabric Spray - a gift befitting those who exude the strength of Odin. Infused with the essence of the Norse gods, this spray keeps your garments invigorated, reflecting the resilience of a true Viking. Secure this gift and...
Embrace the Thunder of Legends with the 'Mjolnir's Strike' Hoodie - Only 50 Available Forge your path in the spirit of Thor, the mighty Norse god, with our exclusive 'Mjolnir's Strike' hoodie. Limited to just 50 pieces, this hoodie isn't just a garment; it's a symbol of the unstoppable force...
Exclusive Collector's Edition: Only 50 T-Shirts Available! Celebrate the rich 9-year journey of TBS with this unique t-shirt.A tapestry of our history, it features every iconic design we've ever created, all merged into one extraordinary tee. This is more than a shirt; it's a tribute to our evolution and a...
Limited Edition Superbowl Weekend Exclusive - 50% Off Capture the raw power and rugged essence of the Viking spirit. Designed for the modern-day warrior embodying strength, courage, and determination. Scent Notes: Fresh Spicy, Amber, Citrus. Aromatic, Musky, Woody Herbal, Lavender, Warm Spicy Embody the essence of a rugged Viking. Ready...
INFUSE YOUR SPACE WITH POWER, PRESENCE & HERITAGE. A true warrior’s presence doesn’t fade—it lingers. Viking Fabric Spray is crafted to elevate your environment with bold, lasting scents inspired by Norse mythology and battle-forged strength. Whether it’s your home, car, or clothing, every spray transforms the atmosphere into a stronghold...
Embrace the essence of valor with King's Fury Beard Balm, a crafted blend that channels the spirit and strength of warrior kings. Infused with the uplifting energy of bergamot and the zest of cedrat, it invigorates your beard with every application. The balm's core is fortified with the richness of...
Craft your legacy with King's Fury Beard and Mustache Wax, a blend that harnesses the bold spirit of ancient warriors. Infused with the essence of bergamot and cedrat for a sharp, energizing lift, it shapes and holds with the strength of amber and cedarwood. Smoky birch and vanilla add a...
Cleanse your beard with the valor of kings using our King's Fury Beard Wash. This formula combines the invigorating power of bergamot and cedrat, cutting through grime and reviving your beard with a warrior's zest. Amber and cedarwood lend their rich, earthy essence, grounding your spirit in the strength of...
Nourish your beard to legendary softness with King's Fury Beard Conditioner. This rinse-off formula is steeped in the essence of regal bergamot and spirited cedrat, rejuvenating your beard with the freshness of victory. Enriched with the deep, grounding notes of amber and cedarwood, it conditions your beard, echoing the resilience...
Immerse yourself in the power of kings with King's Fury Body Wash. Infused with the bold essence of bergamot and cedrat, it washes away fatigue, while amber and cedarwood ground you in strength. Smoky birch and vanilla, mingled with musk, weave a tale of triumph. This body wash cleanses and...
Step into sovereignty with the "Kings Fury Deluxe Bundle," a curated selection designed to enhance your grooming ritual: Body Wash: Start with an invigorating, royal cleanse that refreshes and revitalizes. All-Natural Deodorant: Confidence in a bottle—ensure all-day freshness and poise. Concentrated Cologne: A sophisticated scent that leaves a lasting, powerful...
Stay Fresh, Stay Fierce with Marauder's Defense Marauder's Defense - the 100% natural deodorant that packs a serious punch. This deodorant is specifically designed for the modern man who demands nothing but the best. Crafted with only the finest ingredients, Marauder's Defense is tough on odor and gentle on skin....
Embrace the essence of warrior kings with King's Fury Beard Oil. Infused with bold bergamot and zesty cedrat, it's a commanding blend that mirrors the strength of amber and cedarwood, with whispers of smoky birch and vanilla. This oil leaves a lasting, victorious impression, imbued with a touch of golden...
Crafted for the nocturnal warrior, our Night Oil is a serene yet potent concoction. It merges the tranquil essence of moonlit botanicals with a whisper of mystique. Enveloping your senses, it prepares you for the night's embrace with soothing lavender and the deep calm of sandalwood, underlined by the velvety...
Get the ultimate grooming kit for a flawless look anytime, anywhere. This compact set includes high-quality clippers, scissors, a nail file, tweezers, and an ear pick, all in a sleek black case for sophisticated travel.Perfect for quick touch-ups or comprehensive grooming, ensuring you're always sharp and clean with minimal effort....
POWER. PRESENCE. PRIMAL ENERGY. This isn’t just beard oil—it’s raw, bottled dominance. Engineered by accident (because even science couldn’t contain it), this formula is infused with the Essence of Beast, delivering untamed confidence and next-level beard performance. WHY IT WINS Supercharged Hydration – Softens, strengthens, and eliminates itch. Zero Grease,...
BUILT FOR MEN. ENGINEERED FOR BEARDS. Most face masks ignore bearded men. This one doesn’t. Designed to hydrate, soothe, and rejuvenate while fitting comfortably around your beard, this mask targets the skin beneath—because a strong beard starts with healthy skin. WHY IT WINS Deep Hydration – Instantly moisturizes and refreshes...
A SCENT THAT ROARS WITH POWER. BUILT FOR THOSE WHO LIVE FOR THE FIRE. Only 997 sets available. Will you claim yours? WHAT’S INSIDE? Beard Balm & Beard Butter – Deep nourishment and conditioning. Concentrated Cologne Oil – Long-lasting, bold fragrance. Beard Wash & Beard Conditioner – Cleanses, hydrates, and...
UPGRADE TO THE DELUXE BUNDLE – POWER. PRESENCE. DOMINANCE. Why stop at legendary when you can go beyond? The Deluxe Bundle takes everything bigger, bolder, and more intense—giving you next-level scent and beard care in its most potent form. WHAT’S INSIDE? Beast Marauder Deodorant – Long-lasting, powerful protection. Rich Beard...
Elevate your grooming arsenal to legendary status with the Slidrir Comb Holster. Designed for warriors of style, this holster ensures your comb remains as immaculate as a freshly-honed blade, always at the ready for the day's battles (because let’s face it, a well-groomed appearance is a formidable weapon). Crafted from...
Join us in supporting men's health by sporting this unique black-on-black NOSHAVE hat.
Grow awareness by growing your beard!
Profits from this hat will be donated to men's health charities.
Just like a sword should be kept in a scabbard or sheath, resting but ready to be unleashed at any given moment. Introducing, the Oseberg Travel Bag! Named after a famous Viking ship, this luxurious, XXL bag is perfect for carrying and keeping your beard products (they’ll last longer too)....
STRONGER. SOFTER. BUILT FOR DOMINANCE. Most washes strip your beard dry. Radiance Beard Wash cleans deep without damage, using aloe vera and silk amino acids to reduce itch, soften strands, and enhance your beard’s natural fullness. WHY IT WINS Gentle Yet Effective – Cleans without drying or weakening your beard....
DRYNESS, ITCH, AND BRITTLENESS END TONIGHT. A neglected beard doesn’t just feel bad—it looks weak. The Night Liquid Elixir works while you sleep, deeply hydrating, softening, and restoring your beard for a fuller, healthier look by morning. WHY IT WORKS Overnight Hydration – Wake up to a moisturized, itch-free beard....
CLEAN. HYDRATE. DOMINATE. Most beard washes strip away natural oils, leaving your beard dry, brittle, and weak. Radiance Beard Wash & Conditioner is engineered for deep cleansing without damage—keeping your beard strong, soft, and full. WHY IT WORKS Beard Wash – Aloe Vera + Silk Amino Acids – Cleans without...
DEEP NOURISHMENT FOR A SOFTER, HEALTHIER BEARD. A rough, frizzy beard looks weak and feels worse. Radiance Beard Conditioner is built to restore moisture, tame frizz, and strengthen every strand, leaving your beard softer, smoother, and more resilient. WHY IT WINS Deep Hydration & Softness – Silk amino acids +...
Rise up & conquer the day knowing that your skin is protected against the elements with this daytime moisturizing cream. When to use: Daily in the morning. How to use: On a clean, dry face, use your fingers to apply a thin layer of the moisturizing day cream. Moisturizers prevent...
Say goodbye to blemishes & inflammation, and hello to skin in its prime with this soothing blemish minimizer facial serum. When to use: As needed after washing face with Defy or Power, before heavier creams such as RISE or CRASH. How to use: Gently massage a thin layer of gel...
TOUGH ON DIRT. GENTLE ON SKIN. BUILT FOR LEGENDS. A warrior’s day is brutal—your body wash shouldn’t be. Viking Body Wash delivers a deep, refreshing clean without stripping your skin. Infused with cologne-grade fragrance, this formula keeps you feeling invigorated, fresh, and battle-ready. WHY IT WINS Deep Clean, No Harsh...
The perfect wind-down experience to finish your day. Always wash your face before bed. Then use Crash to keep it moist and promote healing all night long.
Contains:
Defy: Clay Cleansing Bar
Crash: Night Moisturizing Cream
Perfect for the modern man, this comprehensive kit includes everything needed for a complete cleansing routine: Radiance Body Wash, Beard Wash, Beard Conditioner, a Detoxifying Clay Bar, and a Power Exfoliator. Designed to cleanse and condition both beard and body, this bundle ensures you step out of the shower feeling...
Most “beard gift sets” are cheap, generic, and forgettable. This isn’t one of them. Odin’s Gift Set is engineered for men who take their beard as seriously as their presence. This Viking-inspired collection isn’t just about grooming—it’s about commanding respect. WHY THIS SET DOMINATES ALL OTHERS: IMPACTFUL PRESENTATION – Elegantly...
It was a long and difficult journey, but Ragnar and his army made it to England successfully. This T-shirt is a tribute to their achievement and a reminder that anything is possible if you set your mind to it. This shirt is perfect for those who appreciate history, or for...
Embrace the Viking spirit with Ragnars Long Sleeve. Showcasing two detailed Viking ships on the back, this shirt symbolizes Norse seafaring strength and exploration. Crafted from premium, breathable fabric, it provides comfort and durability. Minimalist in design, it makes the intricate ship artwork the focal point. A perfect fit for...
The Skall Baggie is an all-in-one freebie bag. It includes the following items: wristband, stickers, pamphlet and a scent sample. Note: This item is free, and is provided at no additional cost :)
Made of PU leather and 420 stainless steel, it is durable and easy to clean. The built-in bottle opener makes it easy to open bottles of beer, wine, or soda.
The Beard Struggle's wooden soap saver is a soap dish designed to extend the life of your bar soap while keeping your sink/shower area clean and stylishly organized. Perfectly paired with The Beard Struggle's all-natural Skin Struggle soaps, this soap saver is a must-have addition to your grooming routine.
The Beard Struggles Unscented Revive Bar Beard + Hair Shampoo, the ultimate weapon in your grooming arsenal. Unleash its mighty cleansing power that revitalizes and invigorates your beard and hair, leaving them fresh, strong, and ready to dominate. With its natural ingredients and masculine formula, this shampoo bar is designed...
Introducing the sleek and stylish Triple Black Trucker's Hat with the iconic TBS logo. This hat is the ultimate accessory for any man who wants to make a bold statement with his fashion. Its sharp design and attention to detail ensure that you'll turn heads wherever you go. Don't miss...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
FLASHBACK Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days...
FLASHBACK Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Struggle Battle Paint Tee: Unique, Only 67 Created! This isn't just a t-shirt; it's a symbol of resilience in a striking, singular color. Each piece embodies the strength to overcome life's struggles, with 'Struggle' boldly declaring your unyielding spirit. Wear this exclusive garment as your daily armor, a reminder that...
Discover the Undiscovered with the Scent Advent Saga! Dive into a 25-day odyssey of exploration with our exclusive Viking treasure chest. Each day unveils a new, unreleased scent, meticulously crafted for the warrior's beard - a blend of future classics and unique, limited editions. Ideal for beard aficionados and The...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Harness the power of the wax, designed to give you unparalleled control and style. Infused with natural ingredients, it delivers strong, long-lasting hold without the need for heat. It conditions and protects, ensuring your mustache stays healthy, soft, and manageable. The masculine scent leaves a lasting impression, making it perfect...
POWER. RECOVERY. DOMINANCE. Your beard doesn’t rest—it rebuilds. Infused with Eddie Hall’s Essence of Beast, this Night Liquid Elixir works while you sleep, fueling deep hydration, strength, and unstoppable confidence. WHY IT WINS Overnight Hydration – Repairs and softens while you rest. Deep Conditioning – Strengthens, prevents breakage, and eliminates...
THIS ISN’T JUST A WASH—IT’S A POWER MOVE. A weak, lifeless beard isn’t an option. Dirt, oil, and buildup don’t belong in a beard built for dominance. The Beast Beard Wash is infused with the legendary Essence of Beast, cleansing deep while fueling strength, hydration, and unstoppable confidence. WHY IT...
CONDITION LIKE A CHAMPION. UNLEASH YOUR INNER BEAST. A weak, brittle beard is not an option. Infused with the Essence of Beast, this conditioner fortifies, softens, and strengthens, leaving you with a beard that commands respect. Inspired by Eddie Hall’s relentless power, it fuels your beard with the nourishment it...
ERASE TIRED EYES. RECHARGE YOUR LOOK. Long days, late nights—they show up first in your eyes. Puffiness, dark circles, and fatigue make you look worn out before you even speak. This eye mask is built for men who refuse to look tired. WHY IT WINS Reduces Puffiness & Dark Circles...
POWERED BY THE FOLLICLE ACCELERATION MATRIX™ A thin, weak beard isn’t fate—it’s a fixable problem. The Voxtr Beard Growth Elixir is built for men who refuse to accept patchy growth and slow progress. Infused with scientifically-backed ingredients, this formula activates healthier, thicker, and more resistant beard growth. WHY IT WORKS...
DEFEND YOUR BEARD. CONQUER THE HEAT. Heat styling without protection is the fastest way to destroy your beard—brittle strands, split ends, and permanent damage. Viking Shield is built to shield your beard and hair from extreme heat while keeping it hydrated, strong, and resilient. WHY IT WINS Triple-Oil Defense –...
UNLOCK THE SECRET TO A FULLER, STRONGER BEARD A patchy, weak beard isn’t genetics—it’s neglect. The Voxtr Growth Kit is designed to activate dormant follicles, boost circulation, and accelerate beard growth, giving you the fuller, thicker beard you’ve been chasing. WHAT’S INSIDE? TBS Micro-Needle Derma Roller – Stimulates hair follicles...
CLEAN. HYDRATE. STYLE. PROTECT. A powerful beard doesn’t happen by accident. The Complete Beard Kit delivers everything you need for growth, hydration, and control in one elite package. WHAT’S INSIDE? Day Liquid Beard Tonic – All-day hydration and conditioning. Night Liquid Elixir Beard Oil – Restores and strengthens while you...
Old money meets new design We already protect your beard, now let's help you take care of your bankroll! Unlike any other wallet - this is the real deal. You can expect to feel genuine leather every time you reach for your cash and don't worry if it's raining or...
STRONGER. SOFTER. ZERO GREASE. A powerful beard isn’t just about growth—it’s about control. Flyaways, rough texture, and dryness don’t belong in a beard that commands respect. Warrior’s Beard Balm delivers a medium hold, deep conditioning, and a bold, cologne-grade scent without the greasy residue. WHY IT WORKS Natural Beeswax Hold...
REVIVE. STRENGTHEN. COMMAND RESPECT. Vikings endured harsh seas, brutal raids, and endless battles—their beards suffered for it. Yours doesn’t have to. The Viking Sea Mineral Beard Mask is engineered to restore, strengthen, and rejuvenate even the most battle-worn beards. Infused with mineral-rich Dead Sea mud, proteins, vitamin E, provitamin B5,...
If you're looking for the best of the best when it comes to beard care, look no further than the Apex Bundle. This top-of-the-line system includes everything you need to promote a fuller, more natural-looking beard. It also helps reduce split ends and may even reduce hair loss. Best of...
Regular price£533.99 GBPSale price
from £319.99 GBP
24-HOUR HYDRATION. STRONGER, HEALTHIER BEARD. Dryness, itch, and brittle hairs? That’s neglect. This two-step system keeps your beard hydrated, strong, and protected—morning to night. WHAT’S INSIDE? Day Liquid Beard Tonic – Lightweight, non-greasy hydration that stops itch and rough texture. Night Liquid Elixir – Deep repair while you sleep to...
Get ready to grow a phenomenal beard The Origin Kit contains everything you need to grow a beard that even Odin himself would be envious of. Each of the products in this kit has been carefully selected to synergistically work together to promote rapid healthy beard growth. Helps promote a...
Regular price£118.99 GBPSale price
from £99.99 GBP
A WEAK, UNKEMPT BEARD KILLS YOUR PRESENCE. FIX IT. If you’re dealing with itching, dryness, or an unruly mess, you’re not taking your beard seriously. Real men don’t guess their way through grooming—they master it. This Ultimate Beard Kit is your complete beard transformation system, designed for maximum comfort, growth,...
Regular price£114.99 GBPSale price
from £99.99 GBP
Elevate your beard game with The Inferno Kit, your all-in-one solution for a fuller, more luxurious beard.Including oils, balm, butter, wash, conditioner, brush, heat spray, and the Carbon X heated straightener, this kit has everything to nourish, style, and protect your beard.Achieve softness, shine, and a neat, polished look with...
Regular price£203.99 GBPSale price
from £157.00 GBP
Elevate your grooming with our Viking Skincare Kit, crafted for the modern man. This streamlined set includes: Defy: A clay cleansing bar for a deep clean. RISE & CRASH: Day and night creams for 24/7 hydration. PRIME: A blemish minimizer for clear skin. Plus, a free face scrubber and microfiber towel for the ultimate...
The easiest start to your morning and routine. A quick cleanse with the DEFY Cleansing bar, the moisturizing protection of our RISE Day Cream and spot treatment with PRIME.
Contains:
Rise- Day Moisturizing Cream
Defy- Clay Cleansing Bar
Prime- Blemish Minimizer
FREE - Microfiber Towel
A weak, scruffy, unkempt beard? That’s a problem. Dry, brittle, or lifeless? Even worse. Most men slap on whatever’s in the bathroom and hope for the best. That’s why their beards never look elite. The Greenlander Bundle fixes all of it—fast. This isn’t just a grooming kit. It’s a complete...
Regular price£121.94 GBPSale price
from £88.99 GBP
Our upgraded 2021 Viking Savage v2.0 beard brushes have finally arrived! Innovatively constructed using a premium quality polished Beechwood handle, each brush comes laser inscribed with our 'The Beard Struggle' Viking emblem as our stamp of quality and approval. The brushes bristles are sourced and cut from nylon bristle material,...
If you're looking to take your selfcare grooming game up a notch, look no further than The Personal Armoury Kit. The Personal Armoury Kit contains everything you need to keep your facial hair in check. From the perfect razor, all of our top selling products like trimming kit, shave oil...
EVERYTHING YOUR BEARD NEEDS—NOTHING IT DOESN’T. Most routines overcomplicate beard care—mixing mismatched products, battling dryness, and struggling with control. Fix it in one step. WHAT’S INSIDE? Beard Wash & Conditioner – Cleans deep, hydrates fully, and strengthens every strand. Beard Balm – Tames, shapes, and locks in structure without grease....
Our loyal customers are the reason we're still around, and this T-shirt is a way to show how much your love means. The saga tee signifies the growth of TBS and all the art used in this Tee you can find all over our packaging, scents, and icons. This shirt...
Growth, or as the Vikings called it, "voxtr," was vital in ancient times. From crops to personal improvement, from raiding for more riches to raising children, growth was everywhere. This probably explains the obsession they had with their beards. After all, Viking or not, a long, thick, well-groomed beard requires...
The Beard Struggle's Viking Storm Fabric Freshener Spray is a viking-themed solution to keep your clothing and linens smelling fresh and clean. Infused with the popular Viking Storm scent, this fabric spray will invigorate your senses and help you conquer any odors.
Introducing the Steel-It-Up Water Bottle: the stylish and sturdy companion for all your hydration needs. Made from premium stainless steel, it keeps drinks hot or cold for hours. With its leak-proof design, it's ready for any adventure. Upgrade your hydration game today! 💧🦸♀️
The Father's Day Bundle! The TBS boxers are made with a super soft, quick-dry mesh that is breathable and light-compressing. The design fits the crotch line and has a 3D hammock-shaped pouch that keeps your man parts in place. The waistband is high elasticity and anti-stretch for a comfortable fit....
Introducing the sleek and stylish Triple Black Trucker's Hat with the iconic TBS logo. This hat is the ultimate accessory for any man who wants to make a bold statement with his fashion. Its sharp design and attention to detail ensure that you'll turn heads wherever you go. Don't miss...
The TBS Viking Elite Black Card is a private VIP membership - composed of a community of beardsmen with access to exclusive deals, priority shipping, pricing, and perks with our premier partners. Exclusive Selection Premium Savings. Amplify Your Influence Distinct Benefits for Black Card Members Only Coming SoonGain direct...
Ultra-Exclusive Release: Only 99 Crewnecks Crafted! Embrace the festive season with the unparalleled boldness of the Norse legends. This extremely limited-edition crewnecks, with only 99 in existence, is a tribute to Viking valor and festive cheer. Featuring the iconic figures of your favorite ambassadors like Hafthor Bjornsen, Thor Rosaland, Eddie Hall,...
Unleash Your Inner Warrior: 'The Power of Strongmen' Stringer - Only 150 in Existence! Step into the realm of ancient conquerors with The Beard Struggle's 'The Power of Strongmen' Stringer. This isn't just a garment; it's a testament to raw power and unbreakable resilience. Designed for the modern Viking, it...
WARNING: A WILD, UNKEMPT BEARD KILLS YOUR CONFIDENCE. Messy, frizzy, out-of-control? That’s not a beard—it’s a problem. The Carbon X Bundle is built for men who demand a strong, polished, dominant look—every single day. WHAT’S INSIDE? Carbon X Heated Beard Brush + Straightener – Tames, smooths, and styles in 60...
NOT A GROOMING KIT. A BIOLOGICAL UPGRADE. Your genetics are lying to you. Patchy growth isn’t fate—it’s fixable. The Voxtr Beard Growth Bundle is built for men who refuse to accept weak beards and slow results. WHAT’S INSIDE? Beard Growth Accelerator – Delivers essential nutrients to activate dormant follicles and...
Regular price£121.94 GBPSale price
from £59.00 GBP
Unleash your inner warrior with the Viking Valor Athletic Tee. Crafted for champions, this shirt embodies the spirit of the Norse warriors, blending comfort with rugged style. Whether you're conquering the gym or dominating the field, embrace the strength and resilience of the ancient Vikings in every workout.
Unleash your inner beast with the beast products from TBS! Our scientists accidentally infused it with the power of "Essence Of Beast," giving you the confidence to conquer any challenge. The scent starts off with some zesty bergamot and crisp black pepper, before opening up to fresh juniper berries for...
POWER. DOMINANCE. CONFIDENCE. BOTTLED. This isn’t just cologne—it’s raw, unfiltered power. Our scientists accidentally infused it with the Essence of Beast, creating a scent that commands respect and demands attention. Inspired by Eddie Hall himself, this fragrance isn’t for the faint-hearted—it’s for men who dominate their world. THE SCENT OF...
CONTROL YOUR BEARD. UNLEASH YOUR POWER. A weak, unruly beard sends the wrong message. Tame it. Shape it. Own it. Infused with the primal Essence of Beast, this beard balm is built for men who demand control, strength, and confidence. Eddie Hall doesn’t settle—neither should you. WHY IT WINS Locks...
Elevate your grooming routine with the Valhallah Beard Kit, the ultimate all-in-one package for exceptional beard care. This exclusive kit includes everything needed to keep your beard in perfect shape: Free Dropp Bag: Personalize it with a custom message. Free Sticker Pack & Car Freshener: Featuring limited edition designs and...
Upgrade grooming with the Carbon X Bundle, a luxurious set that includes day and night beard oils, heat protectant spray, beard balm, and a beard towel. Perfect for achieving a polished look, it's an ideal self-treat or gift, promising timeless elegance and a smooth finish. What's inside this heart-winning...
BEARD. BODY. BALLS. NO COMPROMISE. No gimmicks, no marketing fluff—just precision trimming that gets the job done. Whether it’s your beard, chest, or below the belt, this trimmer handles it all with zero nicks, zero BS. WHY IT WINS Titanium Blade – Cuts clean, stays sharp, built for power. Varangian...
PRECISION. POWER. PERFECTION. A clean, sharp look isn’t just for your beard—it’s for everywhere. This bundle delivers next-level grooming, ensuring your face stays legendary and your downstairs is as sharp as the top floor. WHAT’S INSIDE? Seax Razor + Foil Shaver – Precision tools for the closest shave possible. Beard...
Regular price£140.97 GBPSale price
from £94.97 GBP
Turn his beard game up to legendary this holiday season. Thor's Gift Set has everything he needs to transform from "nice beard" to "jaw-dropping masterpiece." All infused with your choice of the signature scent that makes him feel invincible. Whether he's starting his beard journey or perfecting a masterpiece, this...
Regular price£131.97 GBPSale price
from £91.97 GBP
INSTANT CLEANLINESS, ANYTIME, ANYWHERE. A warrior’s beard shouldn’t carry the day’s leftovers. Unscented Beard Wipes deliver a quick, no-rinse refresh, removing food, oil, and grime while keeping your beard soft, clean, and in command. WHY IT WINS Instant Cleanliness – Removes food, oil, and debris in seconds. Gentle Yet Powerful...
DEEP NOURISHMENT. SOFTNESS. UNMATCHED CONTROL. A well-kept beard isn’t just about hold—it’s about hydration, strength, and lasting comfort. Warrior’s Beard Butter is designed for deep conditioning, packed with natural oils and butters to soften, strengthen, and protect without leaving a greasy residue. WHY IT WINS Superior Moisture & Conditioning –...
Introducing Odin's Pouch, a realm of organization and convenience dedicated to the care of your mighty beard. Crafted with the wisdom of the Norse god himself, this toiletry drop bag is designed specifically for the discerning beardsman who demands precision and style in their grooming routine. Elevate your beard grooming...
Introducing Odin's Pouch, a realm of organization and convenience dedicated to the care of your mighty beard. Crafted with the wisdom of the Norse god himself, this toiletry drop bag is designed specifically for the discerning beardsman who demands precision and style in their grooming routine. Elevate your beard grooming...
Introducing our Limited Edition Socks, where comfort meets swagger! Each pair of our Limited Edition Socks delivers a punch of unrivaled comfort, courtesy of top-notch materials that treat your feet like royalty. Slip them on and feel the surge of luxury enveloping every step you take
Give Dad the ultimate beard grooming experience this Father's Day! Our exclusive kit includes everything he needs to keep his beard in top shape: Free Toiletry Bag (Dopp Kit): Customizable with your personalized text. Free Beard Brush: Premium quality for easy grooming. Beard Wash: Cleanses and revitalizes. Beard Conditioner: Softens...
Regular price£141.00 GBPSale price
from £73.00 GBP
Unleash Your Inner Summer Warrior Complete Beard Care Kit with Body Wash, Shampoo, Conditioner, Beard Cream & 15 Sample Scents – Up to 50% Off! Embrace the spirit of summer with the ultimate beard care solution. The Summer Warrior Kit provides everything you need for a perfectly groomed beard, even...
Unleash Your Inner Summer Warrior Complete Beard Care Kit with Body Wash, Shampoo, Conditioner, Beard Cream & 15 Sample Scents – Up to 50% Off! Embrace the spirit of summer with the ultimate beard care solution. The Summer Warrior Kit provides everything you need for a perfectly groomed beard, even...
NO CHEMICALS. NO COMPROMISES. JUST PURE PROTECTION. Weak, chemical-laced deodorants aren’t built for warriors. The Beast Marauder Deodorant is 100% organic, aluminum-free, and powered by activated charcoal to eliminate odor at the source. WHY IT WINS Chemical-Free Odor Defense – No aluminum, no toxins, just all-day freshness. Activated Charcoal Power...
Unleash the Beast – Viking Body Wash Tough on dirt. Gentle on skin. Infused with luxurious, cologne-grade fragrances, The Beard Struggle Viking Body Wash cleans deep while leaving you smelling unstoppable. Premium Scents that last all dayCruelty-Free, Paraben-Free, & Vegan-Friendly240 mL / 8 US fl. oz. PET Bullet Bottle Smell...
NO FILLERS. NO FADING. JUST PURE, LONG-LASTING FRAGRANCE. Most colognes burn off in hours—this one lasts all day. The Cologne Oil Sample Kit brings you top-tier, oil-based fragrances that moisturize while delivering a 24-hour scent throw. No alcohol, no cheap fillers—just pure, concentrated fragrance built to last. WHAT’S INSIDE? ✔...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Every Scent. One Ruthless Decision-Maker. You’ve been guessing. Now it’s time to know. The Scent Raider Kit hands you 8 oils + 8 balms—loaded with our best-selling, cologne-grade scents—so you can lock in your signature and level up your beard routine. WHAT YOU’RE GETTING: 8 Premium Beard Oils – Deep...
STOP GUESSING. START WINNING. Most beard products force you to commit before you know what works. That’s a weak strategy. The Beard & Scruff Cream Sample Kit lets you test, explore, and experience eight bold, cologne-grade scents—all while giving your beard the hydration, frizz control, and effortless styling it demands....