You’ve built the beard, now claim the mark. TBS Legacy Brand Ring is a limited edition piece crafted from solid white brass and designed to carry the identity of the Brand Vikings. Bold, durable and unmistakable, this ring is for the men who live the lifestyle, not just the look....
Take control of your beard with the Carbon X 3-in-1 Heated Beard Straightener Brush. Designed to tame, smooth, and style with ease, it delivers a cleaner, sharper look in minutes. This upgraded version improves on our original in every way, giving you a more powerful, refined, and reliable styling tool...
Regular price£145.43 GBPSale price
from £89.00 GBP
BOLD SCENT. ZERO COMPROMISES. Weak colognes fade fast. Ours doesn’t. 6X more concentrated than traditional sprays, this formula delivers unmatched longevity—so you stay undeniable all day and night. WHY IT WINS Up to 24 Hours Wear Time – Long-lasting scent, zero reapplications. 6X More Concentrated – A little goes a...
Forge your beard into a masterpiece with the heat stroke beard comb, designed for effortless styling and bold definition. With advanced ceramic heating plates, it evenly distributes heat to tame frizz and eliminate curls, leaving your beard sleek and controlled. Unlike ordinary brushes, this powerhouse features a built-in volumizer, working...
Standing like a victorious Viking warrior on the included Mag X™ quick connect charging base, Carbon X is ready to go to battle against curly, creased & unruly beard hairs at a moment’s notice.
Away from home? The Mag X™ quick connect USB charging cable is perfect for charging your Carbon X on those long voyages at sea.†
Get up to 40 minutes of continuous straightening power!
Why Choose the Voyager Sample Pack? 🌿 9 unique oils made with argan and jojoba for ultimate hydration. 🌞 Protects against UV rays and prevents dandruff. 🛡️ Ideal for sensitive skin with natural ingredients. For a limited time, enjoy a FREE Savage Brush (a £12 value) with your purchase, the...
A refined essential for the modern Viking. The Viking Forge Leather Cardholder is crafted from durable textured leather with a warm brown finish that ages beautifully over time. Slim, strong and built for everyday carry, it keeps your cards secure without adding bulk. The front features the iconic TBS mark...
Experience the perfect balance of hydration, frizz control, and easy styling with our non-greasy beard itch cream. Designed for beard enthusiasts who demand more from their grooming routine, this lightweight cream tackles dryness, itchiness, and product buildup while providing long-lasting scent and sensitive skin care. Why You'll Love It: Frizz...
YOU NEED THE COMPLETE BEAST BODY BUNDLE Smelling average is a choice. Real men radiate power, presence, and dominance. The Beast Body Bundle isn’t just personal care—it’s a statement of authority. A scent so powerful, it should be illegal. WHAT’S INSIDE? Beast Marauder Deodorant – 48-hour defense against weakness. Beast Radiance...
TAME. STYLE. CONQUER. A weak, lifeless beard has no place on a man built for greatness. Infused with Eddie Hall’s Essence of Beast, this premium beard cream delivers deep hydration, effortless styling, and unbeatable control. WHY IT WINS Tames & Styles – Locks in shape without stiffness or grease. Deep...
THE FIRST STEP TO A SUPERIOR SHAVE Kraki knew victory required strategy and preparation. The same goes for your beard. A rough, irritated shave isn’t a sign of toughness—it’s a failure to prepare. Our luxurious pre-shave oil blend softens both skin and beard, preventing razor burn, irritation, and ingrown hairs....
Enhance your beard growth journey with the Voxtr derma roller. Designed for optimal skin stimulation without discomfort, this tool allows for fresh blood and collagen to rush to the surface. Its ergonomic design and durable construction make it a staple in any care routine, promoting a thicker, fuller beard when...
HYDRATE. PROTECT. DOMINATE THE DAY. Your beard faces dust, dryness, and daily damage. Ignoring the skin underneath? That's where weak beards start. The Day Liquid Beard Tonic is built to moisturize, protect, and strengthen, keeping your beard soft, healthy, and resilient—all day long. WHY IT WORKS All-Day Moisture – Deep...
Elevate your grooming game with our Viking-inspired Beard and Mustache Wax.Designed for the modern man who values his appearance and seeks mastery over his beard. Crafted with natural ingredients like lanolin, shea butter, and essential oils, our wax offers medium to high hold for all-day style endurance.Make your beard a...
Dare to defy dirt, grime & aging with this detoxifying clay cleansing bar. When to use: 1-2x per day in the morning and/or evening, every day How to use: Use like regular bar soap but for your face! With the bar in hand, use lukewarm water to wet the cleansing...
Tame your beard with the Havamal 3-in-1 Heated Beard Straightening Tool, transforming grooming for any facial hair style. Achieve a sleek, polished look with ceramic plates for even heating, ionic technology to smooth frizz, and a unique volumizer for added fullness. It features three heat settings (160, 180, 200C) tailored...
TOUGH ON ODOR. GENTLE ON SKIN. ZERO COMPROMISES. Most deodorants pump your body full of aluminum and toxins while barely keeping up with your day. Marauder’s Defense is built differently—100% organic, infused with charcoal, and engineered for all-day protection. WHY IT WINS Long-Lasting Freshness – Natural formula fights odor all...
POWER. PRESENCE. HERITAGE — IN EVERY SPRAY. A true warrior doesn’t walk into a room. He takes it. Viking Fabric Spray turns any space—home, car, or clothing—into a fortress of bold, long-lasting scent inspired by Norse legend. CHOOSE YOUR LEGACY Viking Storm – Bold, electric, impossible to ignore. Valhalla’s Gates...
POWER. PRESENCE. PRIMAL ENERGY. This isn’t just beard oil—it’s raw, bottled dominance. Engineered by accident (because even science couldn’t contain it), this formula is infused with the Essence of Beast, delivering untamed confidence and next-level beard performance. WHY IT WINS Supercharged Hydration – Softens, strengthens, and eliminates itch. Zero Grease,...
BUILT FOR MEN. ENGINEERED FOR BEARDS. Most face masks ignore bearded men. This one doesn’t. Designed to hydrate, soothe, and rejuvenate while fitting comfortably around your beard, this mask targets the skin beneath—because a strong beard starts with healthy skin. WHY IT WINS Deep Hydration – Instantly moisturizes and refreshes...
The Varangian Mini Foil Shaver – Precision Grooming on the Go The Varangian Mini Foil Shaver is your go-to tool for a clean, precise finish. Compact yet powerful, it easily handles tough stubble and keeps your beard lines sharp. Perfect for travel, this sleek shaver fits seamlessly into any grooming...
Looking for a way to clean your beard without damaging it? Look no further than our Radiance Beard Wash. This cleanser reduces itchiness, softens your beard, and promotes a fuller, more natural look without damaging or drying your facial hair. Plus, our luxurious cologne-grade fragrances will leave you smelling great...
Tired of beard itch, dryness, or flakes? Wake up to a softer, healthier beard with our overnight hydration oil—engineered to banish discomfort and leave your beard smooth, manageable, and flake-free by morning. Our lightweight, cruelty-free blend dives deep to restore shine and vitality—no DHT inhibitors, just pure conditioning power for...
Experience next-level clean and hydration for your beard with this expertly crafted wash and conditioner bundle. Deep Cleansing: Removes dirt, oil, and buildup—no dryness, just freshness Intense Hydration: Keeps your beard and skin soft and comfortable all day Effortless Manageability: Smooths, detangles, and tames frizz for easy styling Premium Formula:...
DEEP NOURISHMENT FOR A SOFTER, HEALTHIER BEARD. A rough, frizzy beard looks weak and feels worse. Radiance Beard Conditioner is built to restore moisture, tame frizz, and strengthen every strand, leaving your beard softer, smoother, and more resilient. WHY IT WINS Deep Hydration & Softness – Silk amino acids +...
Tough on Dirt. Gentle on Skin. Built for Legends. Conquer grime like a true Viking—without sacrificing your skin. Viking Body Wash delivers a powerful, invigorating clean and leaves you smelling like victory, not chemicals. Why Warriors Choose Us: Deep cleans sweat, oil, and dirt—no irritation Cologne-grade fragrance—smell as unstoppable as...
A Mystery Only Real Vikings Uncover. The Hidden Viking Tee is the ultimate mystery drop for those who move like insiders, not outsiders. You don’t choose this tee for what you see — you choose it for what it means. Behind the mystery is the mark of the Brand Vikings,...
Most “beard gift sets” are cheap, generic, and forgettable. This isn’t one of them. Odin’s Gift Set is engineered for men who take their beard as seriously as their presence. This Viking-inspired collection isn’t just about grooming—it’s about commanding respect. WHY THIS SET DOMINATES ALL OTHERS: IMPACTFUL PRESENTATION – Elegantly...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
FLASHBACK Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days...
FLASHBACK Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
POWER. RECOVERY. DOMINANCE. Your beard doesn’t rest—it rebuilds. Infused with Eddie Hall’s Essence of Beast, this Night Liquid Elixir works while you sleep, fueling deep hydration, strength, and unstoppable confidence. WHY IT WINS Overnight Hydration – Repairs and softens while you rest. Deep Conditioning – Strengthens, prevents breakage, and eliminates...
THIS ISN’T JUST A WASH—IT’S A POWER MOVE. A weak, lifeless beard isn’t an option. Dirt, oil, and buildup don’t belong in a beard built for dominance. The Beast Beard Wash is infused with the legendary Essence of Beast, cleansing deep while fueling strength, hydration, and unstoppable confidence. WHY IT...
CONDITION LIKE A CHAMPION. UNLEASH YOUR INNER BEAST. A weak, brittle beard is not an option. Infused with the Essence of Beast, this conditioner fortifies, softens, and strengthens, leaving you with a beard that commands respect. Inspired by Eddie Hall’s relentless power, it fuels your beard with the nourishment it...
ERASE TIRED EYES. RECHARGE YOUR LOOK. Long days, late nights—they show up first in your eyes. Puffiness, dark circles, and fatigue make you look worn out before you even speak. This eye mask is built for men who refuse to look tired. WHY IT WINS Reduces Puffiness & Dark Circles...
POWERED BY THE FOLLICLE ACCELERATION MATRIX™ A thin, weak beard isn’t fate—it’s a fixable problem. The Voxtr Beard Growth Elixir is built for men who refuse to accept patchy growth and slow progress. Infused with scientifically-backed ingredients, this formula activates healthier, thicker, and more resistant beard growth. WHY IT WORKS...
DEFEND YOUR BEARD. CONQUER THE HEAT. Heat styling without protection is the fastest way to destroy your beard—brittle strands, split ends, and permanent damage. Viking Shield is built to shield your beard and hair from extreme heat while keeping it hydrated, strong, and resilient. WHY IT WINS Triple-Oil Defense –...
UNLOCK THE SECRET TO A FULLER, STRONGER BEARD A patchy, weak beard isn’t genetics—it’s neglect. The Voxtr Growth Kit is designed to activate dormant follicles, boost circulation, and accelerate beard growth, giving you the fuller, thicker beard you’ve been chasing. WHAT’S INSIDE? TBS Micro-Needle Derma Roller – Stimulates hair follicles...
CLEAN. HYDRATE. STYLE. PROTECT. A powerful beard doesn’t happen by accident. The Complete Beard Kit delivers everything you need for growth, hydration, and control in one elite package. WHAT’S INSIDE? Day Liquid Beard Tonic – All-day hydration and conditioning. Night Liquid Elixir Beard Oil – Restores and strengthens while you...
Regular price£115.82 GBPSale price
from £89.99 GBP
STRONGER. SOFTER. ZERO GREASE. A powerful beard isn’t just about growth—it’s about control. Flyaways, rough texture, and dryness don’t belong in a beard that commands respect. Warrior’s Beard Balm delivers a medium hold, deep conditioning, and a bold, cologne-grade scent without the greasy residue. WHY IT WORKS Natural Beeswax Hold...
REVIVE. STRENGTHEN. COMMAND RESPECT. Vikings endured harsh seas, brutal raids, and endless battles—their beards suffered for it. Yours doesn’t have to. The Viking Sea Mineral Beard Mask is engineered to restore, strengthen, and rejuvenate even the most battle-worn beards. Infused with mineral-rich Dead Sea mud, proteins, vitamin E, provitamin B5,...
24-HOUR HYDRATION. STRONGER, HEALTHIER BEARD. Dryness, itch, and brittle hairs? That’s neglect. This two-step system keeps your beard hydrated, strong, and protected—morning to night. WHAT’S INSIDE? Day Liquid Beard Tonic – Lightweight, non-greasy hydration that stops itch and rough texture. Night Liquid Elixir – Deep repair while you sleep to...
Get ready to grow a phenomenal beard The Origin Kit contains everything you need to grow a beard that even Odin himself would be envious of. Each of the products in this kit has been carefully selected to synergistically work together to promote rapid healthy beard growth. Helps promote a...
Regular price£169.63 GBPSale price
from £101.24 GBP
A WEAK, UNKEMPT BEARD KILLS YOUR PRESENCE. FIX IT. If you’re dealing with itching, dryness, or an unruly mess, you’re not taking your beard seriously. Real men don’t guess their way through grooming—they master it. This Ultimate Beard Kit is your complete beard transformation system, designed for maximum comfort, growth,...
Regular price£150.79 GBPSale price
from £99.99 GBP
Built for beards that demand more. The Inferno Kit is a complete beard care and styling system designed to deliver strength, control, and refinement. Powered by the Carbon X Pro Heated Straightener, it combines advanced heat styling with a full lineup of essentials to wash, condition, style, and protect your...
Regular price£275.25 GBPSale price
from £164.99 GBP
A weak, scruffy, unkempt beard? That’s a problem. Dry, brittle, or lifeless? Even worse. Most men slap on whatever’s in the bathroom and hope for the best. That’s why their beards never look elite. The Greenlander Bundle fixes all of it—fast. This isn’t just a grooming kit. It’s a complete...
Regular price£109.82 GBPSale price
from £84.99 GBP
PRECISION. PERFORMANCE. BUILT FOR WARRIORS. A strong beard demands the right tools. This premium Beechwood-handled brush isn’t just for grooming—it’s a statement of dominance. Precision-cut nylon bristles glide through even the most unruly beards, detangling while minimizing frizz and enhancing natural conditioning. WHY IT WINS Effortless Control – Tames wild...
EVERYTHING YOUR BEARD NEEDS—NOTHING IT DOESN’T. Most routines overcomplicate beard care—mixing mismatched products, battling dryness, and struggling with control. Fix it in one step. WHAT’S INSIDE? Beard Wash & Conditioner – Cleans deep, hydrates fully, and strengthens every strand. Beard Balm – Tames, shapes, and locks in structure without grease....
Take control of your beard in minutes, not hours. The Carbon X Pro Bundle straightens, smooths, and styles even the toughest beards with precision heat, Infrared Tec, and ION Technology. Three rows of heated teeth deliver faster results, while included beard oils, balm, and heat protectant keep your beard conditioned,...
Regular price£218.31 GBPSale price
from £128.99 GBP
NOT A GROOMING KIT. A BIOLOGICAL UPGRADE. Your genetics are lying to you. Patchy growth isn’t fate—it’s fixable. The Voxtr Beard Growth Bundle is built for men who refuse to accept weak beards and slow results. WHAT’S INSIDE? Beard Growth Accelerator – Delivers essential nutrients to activate dormant follicles and...
Regular price£126.82 GBPSale price
from £89.99 GBP
The Beast Kit is expertly crafted for the ultimate beard care: Stimulate Growth: Formulated with premium oils to strengthen follicles and boost beard growth. Ultimate Hydration: Deeply moisturizes your beard and skin for lasting softness and comfort. Enhanced Manageability: Provides control and styling ease for a perfectly groomed look. Premium...
POWER. DOMINANCE. CONFIDENCE. BOTTLED. This isn't just cologne—it's raw, unfiltered power. Our scientists accidentally infused it with the Essence of Beast, creating a scent that commands respect and demands attention. Inspired by Eddie Hall himself, this fragrance isn't for the faint-hearted—it's for men who dominate their world. THE SCENT OF...
CONTROL YOUR BEARD. UNLEASH YOUR POWER. A weak, unruly beard sends the wrong message. Tame it. Shape it. Own it. Infused with the primal Essence of Beast, this beard balm is built for men who demand control, strength, and confidence. Eddie Hall doesn’t settle—neither should you. WHY IT WINS Locks...
BEARD. BODY. BALLS. NO COMPROMISE. No gimmicks, no marketing fluff—just precision trimming that gets the job done. Whether it’s your beard, chest, or below the belt, this trimmer handles it all with zero nicks, zero BS. WHY IT WINS Titanium Blade – Cuts clean, stays sharp, built for power. Varangian...
Turn his beard game up to legendary this holiday season. Thor's Gift Set has everything he needs to transform from "nice beard" to "jaw-dropping masterpiece." All infused with your choice of the signature scent that makes him feel invincible. Whether he's starting his beard journey or perfecting a masterpiece, this...
Regular price£138.83 GBPSale price
from £104.12 GBP
INSTANT CLEANLINESS, ANYTIME, ANYWHERE. A warrior’s beard shouldn’t carry the day’s leftovers. Unscented Beard Wipes deliver a quick, no-rinse refresh, removing food, oil, and grime while keeping your beard soft, clean, and in command. WHY IT WINS Instant Cleanliness – Removes food, oil, and debris in seconds. Gentle Yet Powerful...
DEEP NOURISHMENT. SOFTNESS. UNMATCHED CONTROL. A well-kept beard isn’t just about hold—it’s about hydration, strength, and lasting comfort. Warrior’s Beard Butter is designed for deep conditioning, packed with natural oils and butters to soften, strengthen, and protect without leaving a greasy residue. WHY IT WINS Superior Moisture & Conditioning –...
Unleash the Wolf. Rule Your Comfort. Forged for men who move with power and carry themselves like warriors.The Fenrir Luxury Boxer combines elite comfort with a dark, iconic aesthetic—featuring a shadow-black Fenrir emblem, etched into the fabric with a tone-on-tone finish that hits clean, subtle, and deadly. This is underwear...
NO CHEMICALS. NO COMPROMISES. JUST PURE PROTECTION. Weak, chemical-laced deodorants aren’t built for warriors. The Beast Marauder Deodorant is 100% organic, aluminum-free, and powered by activated charcoal to eliminate odor at the source. WHY IT WINS Chemical-Free Odor Defense – No aluminum, no toxins, just all-day freshness. Activated Charcoal Power...
Unleash the Beast – Viking Body Wash Tough on dirt. Gentle on skin. Infused with luxurious, cologne-grade fragrances, The Beard Struggle Viking Body Wash cleans deep while leaving you smelling unstoppable. Premium Scents that last all dayCruelty-Free, Paraben-Free, & Vegan-Friendly240 mL / 8 US fl. oz. PET Bullet Bottle Smell...
Explore a world of scents with our Cologne Oil Sample Kit, a curated collection of our most captivating fragrances: Asgardian Secret, Viking Storm, Alfheim Forest, Vanir's Wisdom, and Aesir's Triumph. Crafted for depth and longevity, our oil-based colognes are 6 times more concentrated than traditional options, offering 24 hours of...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
The official cap of the Brand Vikings.A symbol for men who choose progress every day. The gold BV crest marks you as part of a tribe built on discipline, growth, and the relentless drive to improve. Wear it as a reminder of the Viking oath: Get better. Even if it’s...
Every Scent. One Ruthless Decision-Maker. You’ve been guessing. Now it’s time to know. The Scent Raider Kit hands you 8 oils + 8 balms—loaded with our best-selling, cologne-grade scents—so you can lock in your signature and level up your beard routine. WHAT YOU’RE GETTING: 8 Premium Beard Oils – Deep...
STOP GUESSING. START WINNING. Most beard products force you to commit before you know what works. That’s a weak strategy. The Beard & Scruff Cream Sample Kit lets you test, explore, and experience eight bold, cologne-grade scents—all while giving your beard the hydration, frizz control, and effortless styling it demands....
Built for a beard as powerful as Hafthor Bjornsson himself. This complete grooming arsenal—featuring Day Oil, Night Oil, Balm, Wash, and Conditioner—delivers unmatched strength, hydration, and control.
Train like Thor. Beard like The Mountain.
Command every room with the signature fragrance worn by Hafthor Bjornsson, a scent forged for warriors and kings. Bold, masculine, and unforgettable—this cologne doesn’t whisper… it roars. Crafted to evoke the raw power of the mountain, it blends rugged woods, crisp alpine air, and deep smoky undertones that linger like...
LEGENDARY CRAFTSMANSHIP. UNMATCHED PERFORMANCE. ONLY FOR THE FEW. A Viking’s beard is more than hair—it’s heritage. The Limited Edition Kylver Beard Comb isn’t just a tool, it’s a symbol of strength, inspired by the legendary Vimose artifact. WHY IT WINS Precision-Crafted Wooden Teeth – Detangles, eliminates dandruff, and evenly spreads...
Elevate your shave with our One Blade Straight Razor Kit, blending traditional craftsmanship with modern precision. Perfect for both beginners and seasoned users, this kit features a handcrafted straight razor, premium pre-shave oil, and high-quality shaving wax for the smoothest shave.The included strop keeps the blade sharp, ensuring a flawless...
Improved Design - now with replaceable nose bridges! The Beard Defender has 4 layers of protection to keep your beard looking sharp and safe. With 2 disposable PM2.5 filters that are included with the purchase, you can be assured your beard is protected from foreign particles such as dust, dirt,,...
Experience dual-action exfoliation with our silicone-based face scrubber, designed to complement your skincare routine.This innovative tool features two distinct sides: one with deeper scrubbers for thorough exfoliation and another with finer scrubbers for gentle cleansing. Perfect for every skin type, it effectively removes dead skin cells, unclogs pores, and revitalizes...
BUILT FOR MEN WHO TAKE THEIR BEARD SERIOUSLY A cheap plastic comb? That’s what amateurs use. A real beard demands a real tool. The Beard Struggle Folding Beard Comb is precision-crafted from 100% solid African Wedgewood—naturally dark, chemical-free, and built to last. This isn’t just a comb—it’s a statement...
BUILT FOR STYLING. ENGINEERED FOR RESULTS. Forget weak, flimsy brushes. The Viking Roller Brush is designed to grasp, tame, and style even the thickest, wildest beards with effortless precision. WHY IT WINS Innovative Roller Design – Captures every strand for maximum control and styling. Heat-Resistant Technology – Safe for use...
Elevate your grooming routine with our exclusive, black card member-only Beard Comb. This Wooden Beard Comb, handcrafted from premium dark walnut wood, represents more than just a grooming tool—it's a symbol of refined taste and exclusivity. With the combined elegance of our united brands' logos, this comb stands as a...
TEST THEM ALL. FIND YOUR SIGNATURE SCENT. Why gamble on one fragrance when you can experience every bold, cologne-grade scent The Beard Struggle has to offer? This elegantly packaged sampler box lets you explore eight powerful aromas in convenient 10g Warrior-Glass™ jars—without committing to a full-size balm. WHAT MAKES IT...
INSTANT COVERAGE. UNDETECTABLE. BUILT TO LAST. A weak, patchy hairline kills your confidence before you even speak. Thinning beard spots? They steal presence. The Baldr’s Arrow Bundle delivers instant, natural-looking coverage that blends seamlessly and holds strong all day. WHY IT WINS Instant Fullness – No waiting, no guesswork. Get...
FILL IT. DEFINE IT. OWN IT. A thin, patchy beard doesn’t send the right message. Waiting months for growth? That’s not a strategy. The Baldr’s Beard Pen delivers instant, natural-looking coverage so your beard looks thicker, sharper, and more defined in seconds. WHY IT WINS Natural, Full Coverage – Blends...
FULLER, DENSER HAIR IN SECONDS. NO WAITING, NO GUESSWORK. Thinning hair kills confidence. Bald spots, receding hairlines, uneven patches—they show before you even speak. Baldr’s Hair Concealer delivers instant, natural-looking coverage so you can step out with fuller, thicker hair—no waiting, no stress. WHY IT WINS Instantly Conceals Thinning Areas...
A beard doesn’t become legendary by accident. Kraki knew that. Every warrior needs a tool that brings structure to the chaos and gives their beard the clean, sharp lines that command attention. This beard shaper is forged for speed, precision, and perfect symmetry. Line up your cheeks, neckline, and sideburns...
Get ready for the warmest, coziest winter with the Saga Beanie. Made from 100 percent cotton knit, this beanie delivers a snug, comfortable fit that keeps you ready for any cold-weather day. Its clean black-on-black design makes it easy to pair with any outfit. What sets it apart are the...
Elevate your style and conquer the cold with The Beard Struggle's "Gentleman's Scarf." Crafted for the modern Viking, this premium accessory adds sophistication and warmth to your look. Make a bold statement with this exclusive addition to your beard care essentials
50% Viscose
28% Nylon
22% PBT
CONQUER THE MOUNTAIN This isn’t just beard oil—it’s the strength of stone, the spirit of a Viking, and the air of the mountain captured in liquid form. Born from the resilience of Hafthor Björnsson himself, this Day Liquid Tonic was crafted to embody the endurance and power it takes to...
HARNESS THE MOUNTAIN WHILE YOU SLEEP This isn’t just beard oil—it’s overnight strength forged in silence. Infused with Hafthor Björnsson’s unshakable spirit, this Night Liquid Elixir channels the resilience of the mountain into every drop. While you rest, it restores, fortifies, and prepares your beard to rise with unmatched power....
TAME THE WILDERNESS. RULE THE MOUNTAIN. An untamed beard is a burden. A true Viking commands it—sculpted, strong, and unshakable. Infused with Hafthor Björnsson’s unyielding spirit, this beard balm doesn’t just style—it forges your beard into a symbol of power and legacy. Nourish, shape, and command with the strength of...
CONQUER THE MOUNTAIN WITH EVERY WASH A neglected beard doesn’t carry strength—it carries weakness. This isn’t just a wash—it’s a ritual of power. Infused with Hafthor Björnsson’s unyielding spirit, this Beard Wash cleanses, strengthens, and prepares your beard like a Viking readying for battle on the mountain. WHY IT REIGNS...
CONDITION. FORTIFY. ENDURE. A dry, brittle beard doesn’t show strength—it shows weakness. True power is forged through care, resilience, and legacy. Infused with Hafthor Björnsson’s indomitable spirit, this Beard Conditioner hydrates, restores, and fortifies your beard with the same mountain-born strength that built a legend. WHY IT REIGNS SUPREME Deep...
Black Oud Beard Wash delivers a deep clean without stripping natural oils, leaving your beard fresh, soft, and lightly infused with a rich, smoky oud scent.
Black Oud Beard Conditioner softens, hydrates, and detangles while leaving a rich, smoky oud scent that lasts. A smooth beard with a powerful presence.
Black Oud Beard Balm delivers deep conditioning and medium hold with a bold, smoky oud aroma. Keeps your beard shaped, soft, and smelling powerful all day.
Black Oud Beard Cream hydrates, softens, and tames your beard while layering it with a deep, smoky oud scent that lasts. Smooth control with a bold signature aroma.
Power. Mystery. Legacy.Black Oud isn’t just a scent — it’s a statement.Rich oud wood meets smoky amber and dark spices, creating an aroma that commands attention and leaves a trail of intrigue wherever you go 🛡 Long-lasting | ⚔ Premium Oud Blend Up to 24 Hours Wear Time – Long-lasting...
Black Oud Deodorant delivers a deep, smoky oud scent with all-day odor protection. Strong, masculine, and built for men who want a signature presence that lasts..
Let’s be clear — this isn’t just a beard comb.It’s a weapon of pride and power, handcrafted from solid American Walnut wood and shaped after Thor’s hammer itself. Each piece is individually forged, sanded, and finished by hand — not stamped by machines. That’s why every comb is one of...
The Carbon X Pro is the most powerful beard tool we’ve ever built.5-in-1 styling. Red Light Therapy. ION Tech. Precision heat. Detachable battery.This isn’t a beard straightener — it’s a weapon. Straighten, volumize, smooth, and boost beard health in seconds.No frizz. No resistance. No downtime. If your beard is thick,...
Deep-Clean Like a Warrior — Every Shower, Every Time. Your soap bar isn’t reaching half the dirt you think it is.Your hands? Even worse.If you’re still using a grocery-store loofah, you’re scrubbing yourself with the same bacteria farm everyone throws out after a week. This is the Body Scrubber engineered...
Odin’s Pouch 2.0 is the ultimate carry-all for warriors who refuse to travel unprepared. Crafted from rugged, premium leather with a bold minimalist design, this upgraded pouch is built to hold your beard essentials, grooming tools, or daily gear — whether you're heading into battle or just into the day.
TAME THE WILDERNESS. RULE THE MOUNTAIN. A dry, wild beard weakens the warrior.A true Viking does not just wear a beard. He masters it. Infused with Hafthor Björnsson’s relentless spirit, this Beard Butter does not just condition. It transforms your beard into a soft, hydrated, unstoppable force. Smooth it. Shape...
Rediscover the scents your fellow Vikings still talk about. The Special Reserve Mystery Deodorant brings back a rare, discontinued fragrance from The Beard Struggle vault. These are the scents that built legends. The ones collectors still chase. The ones people wish never left. Each stick carries the soul of a...
Designed for precision and control, The Moustache Brush keeps your moustache sharp, disciplined, and well-groomed. Firm bristles shape and style effortlessly, while the compact wooden handle provides excellent grip and balance. Perfect for daily grooming and applying wax or balm, this brush is made for men who value attention to...
Cleans, softens, and controls without feeling heavy
Eliminates dry, itchy beard days fast
Makes your beard look intentional — not accidental
Easy daily system that actually sticks
Perfect entry point for close-up confidence
Covers grooming and scent — no weak links
Smooths, shapes, and keeps your beard camera-ready
Cologne finishes the look without overpowering
Roller brush adds control and structure instantly
Built for dates, work, and everyday close-up moments
Regular price£113.07 GBPSale price
from £79.15 GBP
Full head-to-toe confidence system
Deep cleans and conditions for a softer, healthier beard
Smell put-together from beard to body
Maximum control, comfort, and consistency
For men who don’t wing important moments
Regular price£147.01 GBPSale price
from £102.91 GBP
Sharp, clean lines that instantly upgrade your look
Everything you need to trim, treat, and maintain
Prevents patchiness, dryness, and uneven growth
Savage brush trains your beard to stay in place
The fastest way to look intentional — every day
Regular price£174.70 GBPSale price
from £122.29 GBP
🛡 Long-Lasting Presence | ⚔ Premium Concentrated Blend Up to 24 Hours of Wear – All-day scent that stays smooth, never overpowering. Highly Concentrated Formula – A small amount delivers deep, layered impact. Alcohol & Paraben Free – No harsh chemicals. Just clean, refined fragrance. Cruelty-Free & Vegan-Friendly – Ethically...
Born of Thunder. Worn with Grace. The complete Thunderborn scent system — built to layer, last, and command presence. The Bundle is crafted for men who take grooming seriously: Layered Longevity: Designed to build scent depth from wash to oil to cologne for all-day presence. Stronger, Healthier Beard: Premium oils...
Ultra-close finish for smooth skin
Perfect for neckline & clean shave areas
Gentle on skin, minimal irritation
Quick snap-on installation
Ideal for sharp finishing touches
Instant Lift. Zero Weight. Maximum Control. The Beard Struggle Volumizing Powder gives you explosive lift and natural texture in seconds — without shine, grease, or heaviness. Just a clean matte finish and effortless control. Why You’ll Love It✔ Instant Root Lift – Adds visible volume in seconds✔ Matte Finish –...