New and Trending Beard Struggle Products in 2026

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Instant Lift. Zero Weight. Maximum Control. The Beard Struggle Volumizing Powder gives you explosive lift and natural texture in seconds — without shine, grease, or heaviness. Just a clean matte finish and effortless control. Why You’ll Love It✔ Instant Root Lift – Adds visible volume in seconds✔ Matte Finish –...

Regular price £26.99 GBP Sale price £16.99 GBP

Beard Butter - Mountain

TAME THE WILDERNESS. RULE THE MOUNTAIN. A dry, wild beard weakens the warrior.A true Viking does not just wear a beard. He masters it. Infused with Hafthor Björnsson’s relentless spirit, this Beard Butter does not just condition. It transforms your beard into a soft, hydrated, unstoppable force. Smooth it. Shape...

£27.97 GBP

Save £68.00 GBP

Carbon X Pro | Beard Straightener

The Carbon X Pro is the most powerful beard tool we’ve ever built.5-in-1 styling. Red Light Therapy. ION Tech. Precision heat. Detachable battery.This isn’t a beard straightener — it’s a weapon. Straighten, volumize, smooth, and boost beard health in seconds.No frizz. No resistance. No downtime. If your beard is thick,...

Regular price £167.00 GBP Sale price £99.00 GBP

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Black Oud Cologne

Power. Mystery. Legacy.Black Oud isn’t just a scent — it’s a statement.Rich oud wood meets smoky amber and dark spices, creating an aroma that commands attention and leaves a trail of intrigue wherever you go 🛡 Long-lasting | ⚔ Premium Oud Blend Up to 24 Hours Wear Time – Long-lasting...

Regular price £49.75 GBP Sale price £47.97 GBP

Beard Conditioner - Mountain

CONDITION. FORTIFY. ENDURE. A dry, brittle beard doesn’t show strength—it shows weakness. True power is forged through care, resilience, and legacy. Infused with Hafthor Björnsson’s indomitable spirit, this Beard Conditioner hydrates, restores, and fortifies your beard with the same mountain-born strength that built a legend. WHY IT REIGNS SUPREME Deep...

£22.97 GBP

Beard Wash - Mountain

CONQUER THE MOUNTAIN WITH EVERY WASH A neglected beard doesn’t carry strength—it carries weakness. This isn’t just a wash—it’s a ritual of power. Infused with Hafthor Björnsson’s unyielding spirit, this Beard Wash cleanses, strengthens, and prepares your beard like a Viking readying for battle on the mountain. WHY IT REIGNS...

£22.97 GBP

Beard Balm - Mountain

TAME THE WILDERNESS. RULE THE MOUNTAIN. An untamed beard is a burden. A true Viking commands it—sculpted, strong, and unshakable. Infused with Hafthor Björnsson’s unyielding spirit, this beard balm doesn’t just style—it forges your beard into a symbol of power and legacy. Nourish, shape, and command with the strength of...

£23.97 GBP

Night Liquid Beard Oil - Mountain

HARNESS THE MOUNTAIN WHILE YOU SLEEP This isn’t just beard oil—it’s overnight strength forged in silence. Infused with Hafthor Björnsson’s unshakable spirit, this Night Liquid Elixir channels the resilience of the mountain into every drop. While you rest, it restores, fortifies, and prepares your beard to rise with unmatched power....

£23.97 GBP

Day Liquid Beard Oil - Mountain

CONQUER THE MOUNTAIN This isn’t just beard oil—it’s the strength of stone, the spirit of a Viking, and the air of the mountain captured in liquid form. Born from the resilience of Hafthor Björnsson himself, this Day Liquid Tonic was crafted to embody the endurance and power it takes to...

£23.97 GBP

Concentrated Cologne - Mountain

Command every room with the signature fragrance worn by Hafthor Bjornsson, a scent forged for warriors and kings. Bold, masculine, and unforgettable—this cologne doesn’t whisper… it roars. Crafted to evoke the raw power of the mountain, it blends rugged woods, crisp alpine air, and deep smoky undertones that linger like...

£48.00 GBP

Save £24.13 GBP

The Mountain Bundle

Built for a beard as powerful as Hafthor Bjornsson himself. This complete grooming arsenal—featuring Day Oil, Night Oil, Balm, Wash, and Conditioner—delivers unmatched strength, hydration, and control. Train like Thor. Beard like The Mountain.

Regular price £119.12 GBP Sale price £94.99 GBP

1% Better Snap Back

The official cap of the Brand Vikings.A symbol for men who choose progress every day. The gold BV crest marks you as part of a tribe built on discipline, growth, and the relentless drive to improve. Wear it as a reminder of the Viking oath: Get better. Even if it’s...

£9.99 GBP

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Beard Wipes

INSTANT CLEANLINESS, ANYTIME, ANYWHERE. A warrior’s beard shouldn’t carry the day’s leftovers. Unscented Beard Wipes deliver a quick, no-rinse refresh, removing food, oil, and grime while keeping your beard soft, clean, and in command. WHY IT WINS Instant Cleanliness – Removes food, oil, and debris in seconds. Gentle Yet Powerful...

£6.99 GBP

Mini Foil Shaver

The Varangian Mini Foil Shaver – Precision Grooming on the Go The Varangian Mini Foil Shaver is your go-to tool for a clean, precise finish. Compact yet powerful, it easily handles tough stubble and keeps your beard lines sharp. Perfect for travel, this sleek shaver fits seamlessly into any grooming...

£20.00 GBP

Stealth Anti-Fatigue Eye Mask | 1 PACK

ERASE TIRED EYES. RECHARGE YOUR LOOK. Long days, late nights—they show up first in your eyes. Puffiness, dark circles, and fatigue make you look worn out before you even speak. This eye mask is built for men who refuse to look tired. WHY IT WINS Reduces Puffiness & Dark Circles...

£3.99 GBP

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Guard Hydrating Face Mask | 1 Pack

BUILT FOR MEN. ENGINEERED FOR BEARDS. Most face masks ignore bearded men. This one doesn’t. Designed to hydrate, soothe, and rejuvenate while fitting comfortably around your beard, this mask targets the skin beneath—because a strong beard starts with healthy skin. WHY IT WINS Deep Hydration – Instantly moisturizes and refreshes...

£4.99 GBP

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Hidden Viking Tee (Mystery)

A Mystery Only Real Vikings Uncover. The Hidden Viking Tee is the ultimate mystery drop for those who move like insiders, not outsiders. You don’t choose this tee for what you see — you choose it for what it means. Behind the mystery is the mark of the Brand Vikings,...

Regular price £20.20 GBP Sale price £15.00 GBP

Save £61.20 GBP

Kraki's Shave Kit

Elevate your shave with our One Blade Straight Razor Kit, blending traditional craftsmanship with modern precision. Perfect for both beginners and seasoned users, this kit features a handcrafted straight razor, premium pre-shave oil, and high-quality shaving wax for the smoothest shave.The included strop keeps the blade sharp, ensuring a flawless...

Regular price £121.19 GBP Sale price £59.99 GBP